I'm a solo PR consultant. No agency boss, no procurement department, just me and my inbox. This diary is the honest record of why I dropped my Muck Rack seat, moved my pitching to PodPitch, and what actually happened to my reply rates, my costs, and my weekends.
Written by "D." — a working PR consultant who asked to stay anonymous so clients don't quiz her about her stack.
It wasn't one dramatic moment. It was the renewal quote, a flat reply rate, and the creeping realization that most of my wins were coming from podcasts my client actually wanted, not the journalist lists I was paying to maintain.
Read the entry →I tracked every pitch, every reply, and every booked call for one quarter. Here is the spreadsheet-level truth about reply rates, what the writing assistant got right, and where I still do things by hand.
Read the entry →Muck Rack per-seat pricing versus PodPitch plans, the hidden cost of media list maintenance hours, and the math that finally made the decision for me.
Read the entry →The shape of a real Muck Rack quote, renewal behavior, and what the same workload costs on a volume-based plan.
Read the entry →Directories, a spreadsheet, and my own inbox: what free actually gets you, and exactly where it breaks.
Read the entry →